| This is the first time someone has made a detailed study of the major patents held by Google and has extrapolated the company's possible business strategies. Traditionally, it has been difficult to get to grips with what Google is. The company is not specifically secretive; rather, it is unforthcoming about its aims, plans, strategies and ambitions. “ Provide access to the world's knowledge” is about as focused an articulation of mission as one can get from the Google people. And, from a quick outside perusal, the company seems to dabble in all sorts of technology areas and buy up all sorts of high-tech companies, which makes measuring progress or evaluating strategic orientation somewhat difficult. |
| Stephen Arnold, in this successor to the “ The Google Legacy”, concentrates on analysing Google's potential via a study of the company's intellectual property (patents). Google is a company of engineers and mathematicians, not a company of sales, promotion and legal wizards. Mathematics is the foundation of Google's wizardry and, as analysed by Arnold in this new study, the Googleplex is a wondrous construct that gives Google a major competitive advantage in a wide variety of possible fields: enterprise services and computing, web and enterprise search, publishing, banking, advertising, telecommunications. The Googleplex can crunch, analyse and extrapolate rapidly, intelligently and economically from extremely large quantities of data. The owners of such a machine can test and probe a variety of markets, and their existing base income from advertising gives them billions of dollars to use in their probles and explorations. |
| This major new study of Google concentrates on deriving information about the company from an analysis of its key patents. These patents are often difficult to discover, since Google rarely files under the Google name; an exhaustive hunt of some of the key Google technical staff is required in order to unearth many of the patents held by Google. |
| Essential reading for those in the software, telecommunications, search, publishing, financial and investment industries.
Full details are available at: Infonortics Ltd.
|
|
