Institute for Crisis Management Annual Crisis Report Released

Louisville, KY

The overall number of business crises were down significantly in 2009, and more in line with the years 2000 and 2004, but that did not mean it was a less tumultuous year.

The year began with the beheading of a Chinese student at Virginia Tech University, followed by the economic crisis, with all its subsequent stories - Madoff, Goldman Sachs, AIG, Lehman Brothers, big and small bank failures, upheaval in top management, outlandish multi-million dollar bonuses to heads of failing companies, and more. Industrial accidents and natural disasters sent many businesses into crises around the globe.

The one fact that never changes, except by tiny degrees, is the number of sudden VS smoldering crises -- nearly two-thirds of all publicly reported business and organizational crises in 2009 were the smoldering type -- the kind of disruption that had warning signs before it got out of hand and before it became a public event.

That reaffirms our consistent warning that roughly two-thirds of all organizational crises could be prevented and never become costly disruptions that all too often cripple an organization, if not kill it.

To download the full ICM Annual Crisis Report go to http://crisisexperts.com/CR_Signin.htm

Intellas Participates in the Seed2020

Louisville, KY

November 4, 2009 - The Seed2020, a networking event featuring woman and minority owned businesses, was held at the Muhammad Ali Center. Intellas member Arnold Information Technology (Stephen E. Arnold) was the initiator and principle organizer for the event with technical assistance from Intellas member Quantum International (Don Anderson). Intellas member Toni Steinhauer was one of the featured speakers at the event.

The event featured 10 speakers from local woman and minority owned businesses with a keynote address by Dr. Emeka Akaezuwa, founder and CEO of Gaviri Technologies, Succusunna, New Jersey. Approximately 80 people attended the event. Additional details are available on the Seed2020 web site at http://www.theseed2020.com.

ArnoldIT Video Series: How to Make Money with Google

Oct. 15, 2009 – Arnold Information Technology, an Intellas Member Company, has created a six-video series called "How to Make Money with Google" outlining how people can tap the Google revenue-generating machine. The first video release, detailing how to use Google's Adsense, premiered today at arnoldit.com/video.

The purpose of this short video series – watching all six videos takes a total of 30 minutes – is to give clear, factual information on four specific ways an enterprising individual, a services company, or a diversified company can use the Google platform to produce revenue while meeting the needs of their customers and prospects. The videos are available for personal and educational use with no fee. Each video is backed by a page of links to sites or services mentioned in the five to seven minute videos.

"Google is an important company, and its technology opens doors to a number of legitimate money-making opportunities," Stephen E. Arnold, president of Arnold Information Technology, said. Arnold has published three Google monographs and these videos are based on the information compiled for The Google Legacy, Google Version 2.0, and Google: The Digital Gutenberg. The monographs are available from Infonortics Ltd., in Tetbury, Glos., at www.infonortics.com.

Other videos include an overview of the four money-making opportunities and why the Google opportunity is similar to the opportunity Microsoft created with its MS DOS software in the early 1980s; search engine optimization consulting and services; the opportunity Google presents programmers who can create applications for the Google platforms such as Android for mobile devices; the Google partner and reseller program; and a video titled "Google Creates Opportunity," which emphasizes the opportunity to grow with Google as the company strives for $100 billion in revenue.

Arnold announced the video series debut at the Internet Librarian International conference in London today during his talk on Google and its publishing capabilities. When asked why make these videos available for free, Arnold said: "I wanted to provide some basic, factual information about what I see as the Google revenue opportunity. Information about Google is everywhere, but the upside of Google as an opportunity is not widely known."

e added, "The increase in "get rich quick" with Google e-mails I was receiving convinced me that a more measured discussion of the opportunities was needed. I will make these videos available without charge in the hopes that the Google revenue opportunities get broader dissemination."

The series will be posted at arnoldit.com/video. Videos will be released on a 10-day cycle from today to Nov. 20. ArnoldIT.com has no relationship with Google. The information presented in the video represents the views and findings of ArnoldIT.com's analyses of Google. The videos were directed by Chris Forrester, Perceality Productions, at http://twitter.com/perceality. The samba music is courtesy Sounddogs.com. For information about other uses of the videos, contact ArnoldIT.com at seaky2000 [at] yahoo.com.

Eventually the videos will also be available on the Intellas Group website.

Google: The Digital Gutenberg

Stephen Arnold's latest monograph complements his two previous Google studies: The Google Legacy (September 2005) and Google Version 2.0 (October 2007). Both previous studies conducted in-depth analysis of the Californian company's rise over the past ten years, and discussed its potential for growth and diversification based on its leading-edge technology.

In the Preface to the new study, Stephen Arnold comments that 'in this monograph, I have gathered together examples of Google’s non-advertising technology, narrowing to what I call "publishing" technology. I have highlighted three points:

First, I show how Google has initiated but not completed an end-to-end publishing system, seeming content to mothball its technology and allow developers to discover how to use its App Engine to access the Google operating environment.

Second, I illustrate Google’s data management capabilities. One benefit of structured or semi-structured information is that blocks of information can be "sliced and diced" to create new concoctions, as suggested in the word "mashup".

Third, I have focused on Google's stature as the next big thing. I don't discuss MySpace, Twitter or Facebook in this monograph, but these services represent companies that have built around some of Google's technical methods. My working hypothesis is that Google has the infrastructure and the technology to compete in social networks and social search.'

Published in May 2009, the latest monograph comprises approximately 110 pages and is published solely in the form of an e-book (online download). Price per download is US$350 or €260. It may be ordered using the Infonortics secure order form. The work is also available at a special price as part of Arnold: The Google Triology.