Fortune 500 mining and chemical manufacturing company SITUATION:  Client had developed two possible new products for its energy group/material handling division. The client hired an Intellas company to survey the industry as a whole (secondary research) and their key customers (primary research) to measure likelihood of success of each product, and to develop an overall strategy to optimize the probability of success (if introduced). WHAT WE DID:  Spent two days with client personnel to obtain general industry knowledge and "buy-in" from client employees. Walked line(s) at coal mines to determine how products would work, and interviewed mine personnel as to current problems, and likelihood of acceptance of new products. Talked to purchasing heads at major coal mines, and other mines, electrical generating companies, shipping sites, and additional mines (aggregate, etc.). Developed estimated P&L's for products, along with estimated sales (and plans for maximizing said sales levels). RESULTS:  The product identified as having a greater likelihood of success is now being introduced, using the strategies and concomitant tactics as recommended.