Fortune 100 company selling financial and insurance instruments SITUATION:  Client had a major national insurance product which was selling well below expectations. The client hired an Intellas company to determine problems with current sales program and communications, using these data to optimize the overall sales strategy and communication devices to improve sales. WHAT WE DID:  After conducting a thorough secondary research study (comparing demographic information on purchasers, rejecters, and purchasers who later cancelled), conducted a combination marketing research project utilizing one-on-one in-depth interviews, focus groups, and quantification. We then used knowledge of similar projects within this and other industries to develop recommended communication strategy and implementation tactics. RESULTS:  After one year, sales are running ten times the level seen prior to the research.