Chicago area public college with a 25,000 student enrollment SITUATION:  Client was planning to add a new unique degree program, and hired an Intellas company to check all relevant constituencies to determine approval of concept, willingness to pay for the program, and possible attendance figures. WHAT WE DID:  Conducted both qualitative and quantitative testing (four focus groups followed by 1,200 telephone interviews) to determine both overall community views of program, and comparing views of each of the individual communities (prospective students, current students, parents of students, alumni, and area taxpayers). RESULTS:  Results were obtained, and defended before editorial boards of local and regional newspapers, College Board of Directors, and community and competitive colleges and universities. New programs are moving forward to obtain legislature approval.