Winery Web Site: Zaca Mesa SITUATION:  Zaca Mesa winery, located in the central coast of California, needed a web site and a complete marketing and public relations plan for their unique product. WHAT WE DID:  An Intellas member company developed a very robust and comprehensive marketing and positioning package for Zaca Mesa. The package included a complete Marketing Plan, Public Relations, Graphic Design of multiple elements, Web Site, Marketing Database, and various other elements. RESULTS:  By creating a system that closely ties traditional graphic design elements to digital and interactive elements we have helped generate excitement and response from existing and new Zaca Mesa customers, thus helping expanding Zaca Mesas' customer base and brand awareness, without compromising existing customer loyalty. Public awareness has increased significantly as shown through response to a list service sign up on the web site, use of password protected elements of the web site tied into printed marketing devices, response from various wine distributors, etc.